Lambrini is hoping to get women across the nation up on their feet and dancing as it returns to TV this week.

Brand owner Halewood International is investing £5m in the campaign, which will include TV, digital and PR, in a bid to promote the brand's revamped look and new peach flavour, which was launched last month.

The advert features women dancing to Al Wilson's Do the Snake track. The routine, a mixture of line, folk and popular dance moves, will also be shown on a new website,

"We wanted to communicate the more contemporary feel of the brand to existing loyal consumers and also introduce new drinkers to the brand," said marketing controller Richard Clark.