Napolina, the premium Italian sauce brand, is launching a £2m campaign to emphasise the quality of its ingredients and the brand's passion for Italian food.

The Bursting with Real Napolina Passion campaign, which kicks off in the October issues of key women's and food titles and runs until December, is intended to support the company's strategy to double the size of the brand in the next three years. The ads will appear in magazines including Red, Delicious, Good Housekeeping, Hello and You Magazine. It will also be extended to outdoor, online and a direct marketing campaign targeting one million households across the south east.

Marketing director Remmelt Jongkind said the campaign would solidify Napolina's place in the Italian food brand market by communicating its heritage and passion. "It will reinforce the quality and simplicity of our products," he added.