Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a tender moment during Swan Lake. It ends with a 10-second tag showcasing the Chocolate, Pralines & Caramel flavour and runs until Christmas.