Meet Steph and Dom, the ‘posh couple’ from Channel 4 show Gogglebox, who once had such a good night in on the fizz and cocktails they tipped up the sofa. On national TV.
Even if you haven’t seen the show, you’ll recognise the type, because some of us seem to be becoming more like them. We’re drinking more at home: alcohol volume sales have grown 1.3%, with growth in pricier drinks helping drive value up 3.3% to £11.6bn [Kantar Worldpanel 52 w/e 20 July].
49.2% of drinkers say they’re trying to moderate, with drinking on fewer occasions and having fewer drinks the most popular means of cutting back [Kantar]. Just 5.4% say they’re cutting back with low or no alcohol products.
But for all our good intentions, we’re still drinking more at home. Even though the average number of drinks we serve at home is falling, according to Kantar, volume sales are going up: this could suggest we’re simply pouring ourselves bigger drinks. Steph and Dom, known for their generous measures, would certainly approve.
Look no further for information, statistics and detailed analysis. We’ve examined the surprising sparkling wine boom, sales trends in the category and compiled a veritable who’s who of alcoholic innovators.
You can purchase our Alcoholic Drinks Category Report 2014 above. Alternatively, it is available free to existing subscribers.
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