In the face of tax hikes, cost increases and the minimum pricing threat, these are dark days for many of Britain’s leading alcohol brands.
You might want to fix yourself a drink - this year’s Britain’s Biggest Alcohol Brands may make for a sobering read.
Over the next 17 pages, we will draw a picture of the state of the British alcohol market, good and bad. Suffice to say, things have changed somewhat since artist and satirist William Hogarth drew his famous illustrations Gin Lane and Beer Street some 260 years ago.
In the past 12 months, Brits have bought 164 million fewer pints of beer in stores than they did last year; the equivalent of six million fewer bottles of spirits; and 27 million fewer bottles of wine. Even category stalwart cider hasn’t escaped, with sales down by 3.7 million pints.