Soft drinks brands have their work cut out dealing with the health lobby. Are naturally sweetened and adult soft drinks the answer?

Our bumper special report on soft drinks looks at what the major players are doing to balance sales with the demands of a calorie-conscious public; compares the booming energy drinks sector with the travails of the sports drink; runs the rule over the growing ‘alternatives to alcohol’ drinks market; and surveys the impact of promos and marketing on the business.

Focus on soft drinks combines essential industry data with expert analysis to provide a snapshot of the market today – and where it is going.

Also inside our special feature:

Coca cola be okay advert

Health, responsibility and stevia

Soft drinks brands have their work cut out dealing with the health lobby. Are naturally sweetened and adult soft drinks the answer?. Read more

man energy drink

Loss of performance

As sales stumble, what can sports drinks brands learn from the fastgrowing energy drinks sector? Read more

 

Fever Tree ginger beer

Adults only

With drinkers cutting back on their alcohol intake, adult soft drinks are looking to cash in Read more

Red-Bull-Felix-Baumgartner-jump

Promos and marketing

What key tactics are retailers using to push their brands into new hands? Read more

 

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