Is there no one left in Britain who can make a sandwich? So screamed the Daily Mail’s front page splash on 10 November, covering Greencore’s recruitment drive in Hungary for its booming sandwich business.
The bigger story, from a grocery perspective, is that Greencore’s £30m investment in a new Northampton factory (which it’s having trouble staffing because of low unemployment in the area) reflects the fact more and more Brits are eating on the go.
Indeed, Greencore says its outlets, including most of the major multiples, are in double-digit growth when it comes to food on the go and expects the market overall to grow by a further 7% over the course of 2015. So what’s driving this and how much of this growth is down to sandwiches?
Look no further for information, statistics and detailed analysis. The Grocer’s exclusive report looks at consumer trends driving sales, retailers’ promotional strategies and product innovation within the category.
You can purchase our Food To Go Category Report 2014 above. Alternatively, it is available free to existing subscribers.
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