Bottled water is booming. And there seem no bounds to the prices some will splash out on hydrating themselves. The most expensive bottled brands are stealing share.
Glacéau Smartwater, which fetches more than double the average price for unflavoured water [IRI 52 w/e 31 December 2016] is the sector’s fastest grower after sales doubled to £38.9m. Super premium brands Sparkling Ice, Vit Hit and Voss all passed the £1m mark last year [Nielsen 52 w/e 10 October 2016]. Growing listings are accelerating growth.
Then there are the super, super premium bottled products, such as Voss Sparkling’s new flavoured variants, carrying an rsp of £2.00 for 375ml, and No.1 Rosemary Water, which sells its product in some formats for more than Champagne.
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