A British company has developed what it claims is the first seven-day chocolate calendar for counting down kids’ birthdays.

Supermarket listings are being sought for The 7 Days To Go! calendar (rsp: £2.99), which contains seven pieces of chocolate. It has been developed by M2M, which specialises in family products, and uses chocolate supplied by Swiss producer Lessiters.

Calendar designs were in development for countdowns to adult birthdays, anniversaries and weddings, said M2M founder Nick Lewis.