Clipper Teas has revamped its hot chocolate and coffee lines to create a consistent look across its portfolio.
The new-look products, rolling out now, feature hand-drawn designs in line with Clipper's tea packaging, which was updated in 2009 to highlight the "unprocessed and handmade" credentials of the brand.
"We wanted the look and feel to be consistent and to be instantly recognisable as the 'new look' Clipper," said marketing director Gill Hesketh.
"We aim to emulate the product inside the box with our packaging."
The new-look products, rolling out now, feature hand-drawn designs in line with Clipper's tea packaging, which was updated in 2009 to highlight the "unprocessed and handmade" credentials of the brand.
"We wanted the look and feel to be consistent and to be instantly recognisable as the 'new look' Clipper," said marketing director Gill Hesketh.
"We aim to emulate the product inside the box with our packaging."
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