Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
A new smartphone app that can recognise branded products is set to shake up the marketing world. Blippar a free application available for iPhones and most Android devices officially launched today, in partnership with Cadbury.
Wrigley has named Daniela Campari as its new UK marketing director. She joins Wrigley in June from Coca-Cola, where she has held roles including global marketing director for sports energy and director of innovation in North America.
Cadbury is backing its sponsorship of the London 2012 Olympic and Paralympic Games with a record 50m marketing investment that kicks off this weekend.
Site powered by Webvision Cloud