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M&S one-ingredient corn flakes show folly of HFSS ad ban
By Craig Ralph2025-04-09T13:32:00
Rather than being celebrated as a major step toward ingredient simplicity, critics dismissed the innovation as a marketing gimmick, says Craig Ralph, client services director at SPQR
The sad news that Marks & Spencer could be forced to cancel its planned Christmas ad due to new HFSS ad rules is yet another blow to British businesses trying to market their wares and innovate their way through an increasingly complex regulatory landscape.
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