It's well known that, however much they try, women cannot be sexist, as idiotic blokes aren't able to concentrate on anything other than football, booze and curry for long enough to get offended.

Imagine the fuss if this limited-edition Del Monte ice lolly of Daniel Craig - the second-sexiest Bond in grocery - was instead some Jordan-themed baps, say, or an extra-light Aero based on the mental capacity of, well, Jordan.

At least the Superfruit Smoothie was cast only from the waist up - and thank heavens Peperami didn't have the idea first.