To claim The Grocer 33's Top Store Award, stores must meet a strict set of criteria that are assessed by our team of eagle eyed mystery shoppers. This week's winning store, Morrisons in Chorley, Lancashire, did just that and plenty more besides.
The store provided all 33 items, and textbook customer service. It was clean and tidy and all aisles were free of packing trolleys. Staff were helpful and polite and our mystery shopper spent no time queuing at the checkout where she also had her bags packed.
The only other contender for the Top Store Award this week was Waitrose. Availability was 100%, the store was tidy and staff were helpful and polite. However, at the checkout our shopper spent five minutes queuing and was not offered help packing her goods.
Asda's Bridgwater store also provided high levels of service.
A meeter and greeter welcomed the customers as they passed through the doors, and all staff whom she approached were helpful and polite. A new checkout opened just as she reached the area, and she spent no time queuing. She was also offered help packing her goods.
Meanwhile our Sainsbury mystery shopper was disappointed by her trip to the chain's East Filton Store. Aisles were congested with packing trolleys and staff on the shop floor were reluctant to offer help when approached.
Q&A with Simon Reading Manager of the Week
this week a year ago The winner was...