This follows the news that Parfetts is building a state-of-the-art, £6m depot on a brownfield site in the city’s Tinsley area.
Rivals Batleys, Booker and Makro already have depots in the area. MD Steve Parfett expects them to respond, but said a combination of modern facilities, his company’s reputation for offering competitive prices and good service, plus an aggressive launch package would all ensure his new depot was a winner.
“We will deliver a dramatically different shopping experience for our customers,” he explained to The Grocer, adding: “We are not in the habit of knocking our competitors but it is a fact that the Batleys and Booker depots in the area are not the most modern in their estates and are perhaps a little tired.”
The 75,000 sq ft depot in Sheffield, which will open for business in the fourth quarter of this year, is the biggest ever capex project undertaken by Parfetts.
For the full story see The Grocer, dated 17 July.