Partner in Pet Food, one of Europe’s leading pet food producers, has announced it is to acquire the pet food division of Hungarian company Agro-Trust.
PPF said the acquisition would support its growth strategy and enable it to expand its premium and super-premium offering.
It plans to expand Agro-Trust’s production facility, which has the capability to make high-quality alucup products, as well as pet foods including sausages and specialty dried and smoked products.
“Partner in Pet Food’s acquisition of Agro-Trust’s pet food division is undoubtedly the start of an exciting new phase in the development of our company,” said CEO Attila Balogh.
“It will enable us to offer a full range of all types and formats of pet food to suit all consumer and retailer needs. Through this we will build on the excellent performance of our pouch products across Europe as part of our on-going growth strategy.”
Partner in Pet Food, which is owned by private equity firm Advent International, supplies grocery retailers in 27 markets and has sales of €250m. The acquisition is set to be completed by the end of the year.