Tesco has followed Asda’s lead in the latest round of the intermittent price war over bananas. The UK’s largest supermarket has cut the price of 1kg of loose bananas from 68p to 58p.
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
As Asda and Tesco slug it out over price, Sainsbury's has increased the number of promotions in featured space by 8.2% - to 2,116 offers in the four weeks to 17 April, according to Assosia - and is one of just two retailers to increase the number of...
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