Sainsbury is rolling out an in-store TV network into a further 60 Jacksons stores this month, a year after the convenience retailer piloted the media channel.
The move brings the number of Jacksons stores with screens to 100. Sales increases of products advertised on the network to date have averaged between 15-20% compared with control stores, said a spokesman.
The network is being run by Firebrand Media, with software from IQ Group. Advertisers run 10-second clips designed to stimulate top-up and impulse purchases. Jacksons’ own promotional messages can be targeted in individual stores, and music is a key element of programming. The rollout comes a month after Sainsbury announced it was beginning a six-month trial of Fresh TV in three of its largest stores. Other trials, including those carried out by Tesco, Asda and Spar, appear to have stalled.
Meanwhile, a Jacksons store in Princes Avenue, Hull has become the first store in the convenience sector to apply for a 24-hour licence to sell alcohol since the Licensing Act 2003 came into force. Sainsbury said it had applied for the licence for flexibility reasons and was still to decide whether to sell alcohol over 24 hours if the licence was granted.