The activity comes as Tesco this week presented information to analysts on the health of its non food business. One analyst said the ranges he’d been shown at the Bar Hill store in Cambridge were “fabulous”, adding that it was having to shift enormous volumes of non food goods just to stand still. “But unfortunately everyone knows Tesco is great. I haven’t seen anything that’s going to drive up forecasts and ultimately the share price.”
The new At Home umbrella brand, along with logo, is likely to be central to its non food offer both in supermarkets and its new Home Plus non food format.
The brand has been registered at the Patent Office to cover its entire homewares range, from soft furnishings and sofas to kitchenware and flooring. In order to fulfil its ambition to be as big in non food as in its core food business, Tesco is also reviewing its existing store estate to make better use of space.
It has a number of planning applications for store extensions and rebuilds to specifically accommodate non food in areas such as Portsmouth and Trowbridge, Wiltshire. Tesco told analysts that it had a number of superstores lined up to be converted to its Extra format.
In addition, it has been reallocating space to put more emphasis on non food services. New internet shopping zones are being created to allow shoppers to browse online for larger items not stocked within their store.
Tesco reported in its final results last year that its UK non food growth was more than 17%, with total non food up from £5.1bn to £6bn.
The Advertising Standards Authority has ruled that an Asda advert showing that an average basket of Asda goods was £10 cheaper than at Morrisons was misleading. The ASA found some of the prices used to calculate the average basket were 12 weeks old, while Asda had continued to run the ad after Morrisons had reduced prices on some of the items.
CTN chain Northcliffe Retail is no longer on the market after the Daily Mail & General Trust Group scrapped the sell-off of its Northcliffe Newspapers division. Colin Mullen, MD of Northcliffe Retail, said: “We are not talking to anyone about selling even a part of the estate.” However, a spokesman for DMGT would not rule out the possibility of selling the division for the right price.
Brewer Carlsberg has revealed that it plans to axe 400 UK jobs this year. “Competition is intense. Carlsberg UK’s volumes and earnings were negatively affected by the consolidation of the pub chains,” it said.
Heinz is to convert all its 200g and 400g cans to new light-weight, easy-open cans, which will eliminate UK steel waste by 1,400 tonnes. Heinz developed the cans with Impress Group, using a £250,000 award from the government-funded Waste & Resources Action Programme. The next step is to encourage more manufacturers to use the lighter can.
Preparations for National Independents’ Day are in full swing, with some of the UK’s biggest brands supporting a money-off coupon promotion. Coupons will appear in the Daily Mirror and Daily Record (Scotland) on May 26, with more than ten million expected to be in circulation in time for NID on June 1.
Asda ad misleading
off the market
brewing jobs to go
Heinz lightens up