Supply Something New, Sainsbury's Dragons' Den-style drive to find new products, is going global.
The scheme, designed to boost the amount of British local produce in stores, is being taken to Australia, France and Germany.
Head of Sainsbury's brand Judith Batchelar said the initiative had been so successful at uncovering interesting new lines that the retailer wanted to see what small, innovative suppliers abroad had to offer.
The UK drive would continue, she said, with a new series of events having recently begun. The panel hoped to meet more than 70 different suppliers during the coming year. Each would have a one-hour window to convince buyers their goods should be stocked by the chain.
A number of products found through Supply Something New were now selling successfully nationwide, said Batchelar, including Kelly's ice creams, which expects to achieve sales of £1.2m with Sainsbury's this year.
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