The Somerfield store in The Broadway, Plymstock, Devon, won our Top Store award this time last year. Store manager Sharon Brodie had just completed a £1.2m refurbishment that included the introduction of self-service checkouts. Brodie was also busy at the time with the in-store rollout of Somerfield's new organic range and Christmas meat pre-ordering service. Brodie was transferred to Okehampton and replaced by Nigel Bridgeman three weeks ago.
Bridgeman said the store would be refurbished again next month as Somerfield repositions itself. 20% of shoppers are now using the self-service tills, up from 15% last year. However, the meat pre-ordering system was axed because it was unprofitable.