Mondelez has angered some Cadbury Dairy Milk Fruit & Nut fans by adding sultanas to the recipe for the first time.
The supplier said the change to the bar, which has been made with raisins and almonds since its launch in 1926, was intended to “add more variation”. However, it added that consumers were unable to tell the difference between the two versions in testing [Simpson Carpenter August 2015], and admitted the move had been at least partly driven by cost concerns.
“It’s important we have a flexible supply of the dried fruit we use in our famous Fruit and Nut bars to both retain quality and ensure it’s still an affordable treat,” said a spokesman.
Cadbury Dairy Milk marketing manager Claire Low added: “We are committed to making sure Cadbury Dairy Milk Fruit & Nut remains true to what makes it so special - the iconic blend of Cadbury Dairy Milk chocolate, dried fruit and almonds.”
Fruit & Nut fans on Twitter were largely unimpressed with the move.
Strictly speaking, a sultana is a variety of raisin, made from a light-skinned, seedless variety of grape.