Yoghurt toast

#YogurtToast is exactly what it sounds like, a modern take on french toast using one key ingredient - yoghurt. In early 2022,yoghurt toast was trending on TikTok, with 62.4 million views of the hashtag #YogurtToast. Then the TikTok community got creative, and custard toast was born. 

@cookingwithayeh Chocolate or Berries?? #yogurttoast #custardtoast ♬ Up Beat (Married Life) - Kenyi



#ASMR was - and continues to be - a popular trend on TikTok, but at the beginning of 2022 it started to move more prominently onto #FoodTok as creators incorporated the sounds of their cooking into the video soundtrack. More recently, we’ve been seeing particularly rhythmic and almost musical content emerging in this space.

@menwiththepot Bread Full of ... Pesto🔥 #menwiththepot #foodporn #fyp #foryou #asmr #food #cooking #fire #baking #nature ♬ original sound - menwiththepot


Easter chocolate

Easter means one thing. Copious amounts of chocolate. In March, the TikTok community whipped up their favourite chocolatey Easter-inspired dishes, from Caught Snackin’s Hot Cross Bun Freakshake, to bunny pancakes.

@caughtsnackin What’s your favourite chocolate? 🍫 And your second favourite TikTok account (after us)? #easter #treat #recipe ♬ AH - Official Sound Studio


Biscoff tiramisu

The trend of using Biscoff cookies in tiramisu can be traced back to a viral video from @dolcebakes_, which reached almost 5 million views in April. Users prepare a regular tiramisu, substituing lady fingers for Biscoff cookies, dipping them in espresso, and topping it off with some Biscoff spread or crumbs for decorative effect. The recipe became especially popular during Ramadan, with many Muslim creators posting videos of them preparing Biscoff tiramisu for iftar.

@sumaya.gabow Purrr ✨💕 #BigComfy #ramadan #ramadanmubarak #ramadanfoodprep #biscofftiramisu ♬ aslamualaikum - islam ☪️


Binley Mega Chippy

In May, the pride of Coventry fish and chip shop #BinleyMegaChippy saw queues down the road, thanks to a viral song and TikTok fan pages. The media were also quick to recognise how viral success could also translate into real-time sales and soaring popularity for a small business, with #BinleyMegaChippy gaining widespread media attention. 

@jabobchuckorscranit Tell us when you spot Jacob 🥵 #fyp #ElectrifyTheMini #HolidayModeActivated #viral #jabobchuckorscranit #binleymegachippy ♬ original sound - Jacobpaski


‘Healthy Coke’

As a summer drink, the ‘heathy coke’ took off on TikTok in June. It is made by adding a splash of balsamic vinegar into a cup, and topping up with sparkling water. The drink was seen in a viral video by @mandyvjones in early June, which racked up over 6 million views. Tonnes of creators began making videos of themselves tasting the Coke copycat.

@mandyvjones #duet with @healthylittlepeach #healthycoke ♬ original sound - Mac


‘Picky bits’

In relation to the UK heatwave - picky bits, aka British tapas, was also one of the most-searched food trends in July. It is a preferable meal of choice once the weather is warmer in the UK.The content mainly focuses on sharing picky bits recipes, displaying picky bits, or creating memes/comedy for this food ritual.

@cultkitchen British tapas for the big game 🤤⚽️🏴󠁧󠁢󠁥󠁮󠁧󠁿#itscominghome #euro2020 #food #learnontiktok #britishtapas #tapasthatisbritish ♬ original sound - Luke Court


It’s corn

In August, @schomoyoho made a music remix of the street interview posted by @recesstherapy about a small boy showing appreciation of his favorite food - corn. The music remix is catchy, gaining traction on TikTok as the TikTok community made various spin-offs ranging from corn food recipes, to memes, and many more.

@foodwithliz why does corn come out looking the same way it went in though…asking for a friend #itscorn #cornsong #ithasthejuice #corn #cornribs ♬ It's Corn - Tariq & The Gregory Brothers & Recess Therapy


Butter boards

Similar to a charcuterie board, the butter board is a humbler version where it mainly includes butter slathered on a plank, topped with herbs and seasonings, next to crusty bread for swooshing. Creator @justine_snacks first posted her own iteration of the butter board on TikTok and the video went viral. The creator credits chef and author Joshua McFadden—who shares an “Herbed” Butter With Warm Bread in his book, Six Seasons—as butter board’s creator. Find out more here.


I like this one idk I’m in a silly goofy butter mood

♬ original sound - speed songs


Negroni spagliato

The soundbite “what’s your drink of choice” is taken from House of The Dragon interview, and it was posted by HBO’s official TikTok account. Now users are making memes using this soundbite with different scenarios, e.g. “what’s your healing form of choice”, “what’s your apartment of choice”, “what’s your food of choice”. #NegroniSpagliato currently has 56.4M views.

@hbomax I'll take one of each. #houseofthedragon ♬ a negroni sbagliato w prosecco l hbo max - hbomax


Hot chocolate

With over 2.2B views on TikTok, the #hotchocolate page showcases users demonstrating their own method for making the ultimate winter drink. Users have been experimenting with various interesting twists on the classic hot chocolate, including kinder, lotus and alcoholic versions. Different international takes on the drink are also being showcased, including Italian and Colombian hot chocolate.

@thisisiona Reply to @thisisiona how many times can I say ‘thick’ in one video💀 #RecontextualisingFood #HotChocolate #FearFoodWeek #FoodHistory #RecoveryTikTok ♬ Jingle Bells - Christmas Jazz - Christmas Songs


Festive food

#FestiveFood has 293.5M views, with the TikTok community sharing how they will be celebrating the year end festivities with delicious meals.

@poppycooks My Camembert-stuffed potato deserves to be in your life ❤️ #potatotiktok #camembert #festivefood #christmasfood ♬ original sound - ✰ Christmas sounds ✰