Target the typical weekly shopper ‘missions’ to succeed

By Rachel White, MD UK & Ireland, NIQ & GfK 2024-05-01T10:59:00

Source: Twitter (@get

One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK

Target the typical weekly shopper ‘missions’ to succeed

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