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Premier Foods is relaunching Batchelors Condensed Soup to attract younger users and promote its versatility as a sauce. The 12-strong range has been repackaged with the "soup or sauce" message on the front of each can and a recipe idea on...
The iconic Campbell's Condensed Soup brand will disappear from UK shelves for good next March, The Grocer can reveal. The 110-year-old soup brand - made famous by Andy Warhol's 1960s pop art prints - is to be rebranded as Batchelors and...
Soup deal is done
Premier Foods completed its acquisition of US-based Campbell Soup Company's UK and Irish businesses this week after shareholders approved the 450m deal at an EGM. Premier Foods now owns the Oxo, Batchelors,...
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