Puss in Boots is the next movie character to grace packs of First Milk’s Dairy Maniacs Cheddar Stix kids cheese.

The new packs - on sale in the coming week to coincide with the release of DreamWorks’ new Puss in Boots film - replace Kung Fu Panda packs, on sale since the summer.

First Milk said Puss in Boots was “instantly recognisable” as the character had appeared in the Shrek films.