Activia Greek Style (rsp: £2.19 for a pack of four) is a thick and creamy yoghurt, positioned by Danone as a "healthy after-dinner treat" that "won't leave you feeling sluggish". The three variants golden honey, summer berries and juicy lemon started rolling into the major mults at the beginning of this week.
Activia senior brand manager Virginie Guise said Danone had launched Activia Greek Style in response to consumer demand for "a post-dinner delight bursting with flavour and nutritious goodness".
Danone is running an introductory price of £1.50 for a pack of four to encourage trial of the new range. It is also promoting its TLC "online wellness plan" alongside the new range.