Toiletries and household goods distributor DCS Europe has launched a new promotion enabling retailers to stock top brands such as Flash, Colgate and Cussons for 99p.

DCS customers, which include TM Retail, Poundland and Blueheath, will be offered display stands stocking toiletries for 99p while maintaining average margins of 20% on major brands and 41% on DCS’s own ‘En’ ranges, said CEO Denys Shortt.

The company enabled smaller retailers and wholesalers to buy high margin but slow selling goods at competitive prices without having to order in enormous quantities, said Shortt.

Shortt said: “We have a 98% service level track record and we are able to deliver as little as 200 cases mixed at a similar price to many of the big names.”