Birds Eye Wall's entered the added value white meat market 10 years ago with the launch of chicken burgers.
The company now claims to hold the top selling products in each of the four market sectors coated grills, burgers, children's snacks and adult lines.
The products are Crispy Chicken, Chicken Burgers, Crispy Chicken Burgers and Cajun Chicken Marinades.
This year the company is using a trial size pack format to support its Crispy Chicken Dippers, along with press and sampling campaigns and promotional links with other brands.
Meanwhile the adult lines have been given more of a family focus. Chicken à la Sauce has been renamed Chicken in Sauce and Chicken En Croute is now Chicken Lattice. The recommended selling price of the two brands is being reduced to £1.99, in a bid to boost their family appeal.{{FOCUS SPECIALS }}
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
FAMILY APPEAL
2003-10-11T00:00:00+01:00
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- Buying & Supplying News
Grocer 33: Only Asda is under £50
2010-06-05T00:00:00Z
Asda offered the only basket this week to come in under 50. With nine of the cheapest items, including the grapes ( 2.27), white cabbage (67p), whole chicken ( 3.39) and Birds Eye garden peas (97p), its basket totalled just 49.
- Buying & Supplying News
in with the old
2002-06-29T00:00:00Z
Ad icon Captain Birds Eye returns to TV on Monday (July1) complete with full white beard. The ancient mariner who, controversially, was replaced by a younger, hunkier version a few years ago has been resurrected for a £7.7m campaign for a...
- Buying & Supplying News
White fish shortage pushes up prices
2002-01-26T00:00:00Z
Warnings of fish price rises came to fruition this week as dearer products filtered through to stores. Birds Eye and Young's warned of higher prices last year but Birds Eye has been first off the mark to raise them up 3%-10% across its frozen...
No comments yet