Martin Glenn has vowed to find “new and legally robust ways” to promote the health-giving qualities of frozen veg after the ASA banned a Polar Bear ad in which Birds Eye claimed its frozen peas and broccoli contained 30% more vitamins than fresh….
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs.Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
Birds Eye is launching a £1 price promotion on five core products this autumn to encourage mums to use frozen food at teatime.The Back to School promotion will run from 6 to 26 September and will be supported by TV ads. It covers packs...
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud