Brakes has launched a new promotional push aimed at the pub trade.
The ‘Perfect for Pubs’ campaign will run to the end of 2019 in order to take advantage of what it describes as ‘huge opportunities’ in the pub sector.
The campaign will include product promotions, social media activity (with the #perfectforpubs hashtag), advertising, and newsletters outlining current insights, challenges and opportunities to help pubs maximise sales.
Supporting this will be a series of recipe videos featuring Brakes customer and Michelin-starred chef Mark Sargeant.
The videos will give tips on creating dishes that tap into current trends such as healthy eating, vegan and vegetarian cuisine.
Price promotions will feature on a number of products, including slow-cooked beef featherblade (£26.99 down from £39.49) and a children’s fish pie (£20.99 for 16 portions reduced from £29.79).
Brakes will offer assistance and advice on how to introduce breakfast as a new offering or extend a pub’s existing menu with vegan and health-led alternatives.
In addition, the wholesaler aims to give customers lighter bite options at lunchtimes to encourage a quicker turnaround of customers, with an emphasis on premium opportunities such as food provenance.
“Brakes is proud of its British heritage, and the fact that it has been supplying the nation’s pubs for more than 60 years,” said Brakes head of food and brand Sarah Wilkinson.
“Keeping everything fresh and up to date, our latest ‘Perfect for Pubs’ campaign is designed to engage, motivate and help pub operators as they approach one of their busiest trading periods. At the same time, it underlines our position as a great British company supporting the great British pub.”