GlaxoSmithKline is bringing three of its over-the-counter and personal care brands back to the small screen next week.
A £1.35m, four-week campaign for stomach acid relief Zantac 75 features a woman who sees heartburn triggers wherever she goes. The words ‘pure orange juice’ look like ‘pure agony’, while an ‘expect delays’ road sign becomes ‘expect heartburn’.
Meanwhile, another month-long burst for paracetamol and caffeine combination Solpadeine Headache forms part of the brand’s £750,000 budget this year. Carpet showroom-style spoof ads feature a booming voiceover.
Sensodyne Total Care Extra Fresh toothpaste is also getting a £1.1m re-run of an ad focusing on its efficacy and taste.