With at-home consumers increasingly appreciating the versatility and convenience of frozen food, the category has come into its own of late. Yet there is still much work to do at retail level to maximise the opportunity, say suppliers.
Discover how companies are using NPD to shake up the sector and how disrupting the frozen aisle will bring more attention to the category and boost retail sales.
This is an advertising supplement brought to you by The Grocer.
Company: The Grocer
Length: 20 pages
Type: White Paper
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