The Happy Egg Company is making its TV debut this week with a £2m ad campaign to promote the hens' free-range upbringing.

Airing on 4 May, the 30-second ad features egg supplier John Michalski driving a quad bike with a hen on the back. The ad includes the Born To Be Wild track and is voiced over by Caroline Quentin.

"We hope by using a real producer on an actual Happy Egg farm we can convey that our eggs are the best choice," said Noble Foods' head of marketing Rob Newell.