Haircare brand Pro:Voke Touch of Silver has launched its first TV campaign.

The four-week activity broke on C4 on Thursday (6 June) with a 30-second ad featuring a young women in a fairytale sequence. Touch of Silver owner Keyline Brands, which said it had “experienced considerable growth over the past year”, will also sponsor some C4 TV shows.

Touch of Silver (rsp: £2.03-£3.05) is in retailers including Boots, Sainsbury’s and Asda.