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Heinz is trying to entice younger consumers from the mayonnaise category by introducing its first-ever flavoured Salad Cream. The sauce giant is launching the limited-edition Heinz Salad Cream with lemon black pepper (rsp: £1.15)...
Heinz Salad Cream is targeting new year dieters by flagging up on pack that it contains 66% less fat than mayonnaise.
The move would help increase winter sales of the summer staple and address consumer misconceptions about its fat...
Heinz is launching a raft of summer marketing for its sauces as part of a £2m investment on the range. A new ad for Salad Cream, which hits screens from 9 July for eight weeks, attempts to "encourage lapsed consumers back to the brand" and...
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