Aunt bessie’s traditional british
Aunt Bessie’s claims to be creating a whole new category in the frozen aisles with a range of ready-to-bake traditional British scones, cakes and cookies. Comprising a Victoria sponge cake, an eight-pack of chocolate chip cookies and fruit scones and a 12-pack of fairy cakes (all rsp: £1.99), the range goes into all the multiples on offer at £1.49. Brand owner Tryton Foods believes that the unique positioning and high quality of the range, which is free from preservatives, artificial colours or sweeteners, can add £50m to the market.
New Covent Garden Food Company is attempting to move risotto into the mainstream by launching it ready-made in pots. The company has developed a range of 500g containers for two people (rsp: £1.99) that can be microwaved in five minutes. The product comes in three variants and will be going into Sainsbury this month in the fresh pasta sauce fixture.
New Zealand in wine fast track
New Zealand achieved the fastest growth in wines sold through the UK off-trade last year, boosted by growing interest in its Sauvignon Blanc and Pinot Noir varieties. Sales for 2005 show that New Zealand wine grew in value by 44% to £102.2m last year, according to exclusive research from ACNielsen.