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Heinz has launched a new TV ad for its microwaveable meal range Heinz Pasta Pouches . The 30-second commercial, which first aired yesterday, aims to drive awareness and sales of the range which launched in July and will be backed up by 10 second cut downs.
FareShare will be able to feed more than 60,000 needy people after Sainsbury's shoppers donated a staggering 25 tonnes of food to the redistribution charity in a trial last weekend. FareShare collected ambient items such as pasta, rice,...
Tesco has ramped up its branded activity this week with the launch of a range of Italian products. The Parioli line-up, rolling out to stores now, includes pasta, cooking sauces, olive oil and tinned tomatoes, but industry insiders have…
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