Cold sore relief roars 

GSK launches a new TV ad for its Zovirax cold sore cream next week with a £850,000 TV ad to highlight functional benefits. The girl with a motorbike helmet ad returns in an updated version. 

More supple joints 

Seven Seas kicks off the second instalment of its supple joints campaign from 7 January. The Do the Seven Seas Twist ad, voiced by Caroline Quentin, runs until April in press, online and on TV, including GMTV, ITV2 and 3 and Sky. 

Squeezy Geeta's 

Indian food brand Geeta's is introducing its first squeezy bottle in three new flavours: premium mango, spicy lime and tomato & onion. Ads and sampling back the range during 2008.