Kallo Foods has unveiled a new look, new products and has earmarked £1m for a new marketing campaign to trumpet the brand's new identity. Fresh from the Kallo npd team is milk and dark chocolate rice cakes and organic crisprolls which will be distributed a month from now. The Kallo Organic logo is stressed more prominently across the packs in the range, including the flagship breadsticks product. Some products will carry the Healthy Eating' strap in the logo. "We haven't sold our organic credentials as strongly as we could but brand development will be stronger under our new ownership," said marketing controller Charles Eassie. (Kallo was acquired by Garma International in February 2000 and the Garma name was dropped this year). The ad campaign will run in women's magazines from July. {{MARKETING - P&P }}