Kavli is upping the ante in its battle with rival Kraft in the lunchbox arena.
The cheese spread manufacturer, which owns the Primula cream cheese brand, is launching a Scooby-Doo branded lunchbox. Set to do battle with Kraft’s range of Dairylea Lunchables, Kavli said the new offering would “add greater choice” to the growing children’s snack market.
Kavli’s £1.59 newcomer contains only Scooby-Doo branded products. Squeezy Snacks are a Primula mini cheese tube with monster faced biscuits, while Scooby Snack Hot Dog flavour potato snacks and a Tropical Juice drink complete the pack.
Kavli said the current Scooby-Doo Squeezy Snacks already had a loyal following among kids.
The company plans to back the lunchbox launch with an on-pack promotion to win one of 50 free videos or DVDs of the cartoon canine’s latest adventure, Scooby-Doo! And The Monster of Mexico. A money-off coupon for the lunchbox is also being distributed with sales of the film.
Listings have so far been confirmed with Nisa, Spar and Londis.
The cheese spread manufacturer, which owns the Primula cream cheese brand, is launching a Scooby-Doo branded lunchbox. Set to do battle with Kraft’s range of Dairylea Lunchables, Kavli said the new offering would “add greater choice” to the growing children’s snack market.
Kavli’s £1.59 newcomer contains only Scooby-Doo branded products. Squeezy Snacks are a Primula mini cheese tube with monster faced biscuits, while Scooby Snack Hot Dog flavour potato snacks and a Tropical Juice drink complete the pack.
Kavli said the current Scooby-Doo Squeezy Snacks already had a loyal following among kids.
The company plans to back the lunchbox launch with an on-pack promotion to win one of 50 free videos or DVDs of the cartoon canine’s latest adventure, Scooby-Doo! And The Monster of Mexico. A money-off coupon for the lunchbox is also being distributed with sales of the film.
Listings have so far been confirmed with Nisa, Spar and Londis.
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