n KP has cut the size and the price of Hula Hoops sub-brand Shoks from 55g to 40g and from 47p down to 30p, in a bid to boost flagging sales.

n The savoury snacks giant has also announced a £10m marketing support programme for the core Hula Hoops range to back revamped packaging and two new flavours. Bacon & Ketchup flavour will replace Sizzling Bacon, while Cheese Toastie takes over from Cheese and Onion.