Created by: J Walter Thompson Launched: 1957 The break theme made a brief appearance in 1939 but wasn't used regularly until the 1950s. A catchphrase of genius, it has lent itself to hundreds of situations, including ­ in 2001 alone ­ a moth repeatedly hitting a lightbulb, an interminable list of boy bands, drivers trying and failing to get a car park ticket, and a celebrity-starred extravaganza. {{P&P }}