n Unilever is adding Ragu to its Knorr portfolio as part of its crusade to turn Knorr into a top 10 food brand within two years.
n The food giant plans to mark the crossover with Ragu’s first advertising campaign for five years as part of a £10m push behind the whole Knorr range.
n The new backing for the £25m Ragu brand includes improved recipes across the 10-strong offering and a new look aimed at increasing shelf stand-out.