Safeway has admitted to campaigners against Scottish farmed salmon that it failed to label product properly.
As of March 28, UK supermarkets are required by EU law to clearly identify whether or not the salmon products they sell are wild' or farmed', and to clearly state on the packaging the country of origin.
Safeway technical director Liz Kynoch admitted, in a letter to the Salmon Farm Protest Group, that Safeway smoked salmon pieces (150g) on sale in Kirkwall in April should have had an additional adhesive label detailing whether they were farmed or wild.
"The adhesive was of poor quality and the labels had dropped off by the time they reached our counters," she told the group.
At an Inverness store, the required fish counter labels were missing.
Protest group volunteers have an ongoing campaign to monitor compliance with the labelling regulations. They claim to have discovered several examples of missing or unclear information, as well as frequent instances of the word farmed' in very small print, across several multiples. But the group has praised the Co-operative Group for voluntarily and clearly stating both country of origin and whether the fish is farmed or wild for at least six years.