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Tesco has been rapped by the advertising watchdog after ads for its ill-fated Double the Difference price-checking campaign were branded “misleading” and “contradictory”.
The supermarkets are falling over each other to convince shoppers they offer the best value for money and the lowest prices, but exclusive research for The Grocer reveals their claims are largely falling on deaf ears.
Meridian Wines is hoping to put its low alcohol Italian drink Limonesco in front of 1.2 million people this summer.
It is taking the brand to seven county shows across the country in June, July and August.
The two year old brand has 4% alcohol...
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