Champagne is being sold for as little as £8 in supermarkets as Valentine's Day discounting commences.
Asda is offering its Paul Deltours for £8, "probably the lowest-priced Champagne in the UK," according to Asda.
Tesco comes a close second, offering its Brut Premier Cru for £8.29.
All the major multiples are offering cheap Champagne deals. Among the lowest are GH Martel for £11.49, down from £22.99 at Sainsbury's, Morrisons' Jean D'Eperon at £10.99, and Lidl's Comte de Brismand at £9.49.