As the Pimm's and Sainsbury's copyright row rumbles on, Makro has taken on Bulmers and Magners by launching Felsgold, its own-brand pour-over-ice cider.

However, the cash & carry retailer was quick to point out that Felsgold's pack design had been developed over some years to ensure that it "could not be confused with any other brands".

With a price tag of £10.99 for a case of 12 bottles, Felsgold will be Makro's first foray into own-brand cider when it lands on shelves next week.