Malibu tunes in to Boom TV on 4Music

2010-08-21T00:00:00

Pernod Ricard says its Malibu-branded 'pop up' TV show could spearhead a new form of advertising.'Malibu presents Boom TV' debuted on 4Music and KISSTV last week. It will run for 12 weeks and aims to showcase the brand's Caribbean...