Sharwood’s is following the success of the squeezy bottle used for tomato ketchup and mayonnaise with what it claims is the first branded mango chutney in the format.
The company has launched Green Label Squeezy Mango Chutney (rsp: £1.89 for 375g) in a bid to move usage of the condiment away from just being dolloped alongside a curry or a samosa.
Helen Williams, Sharwood’s group brand manager, said: “The mayonnaise market grew following the launch of its first squeezy bottle - so this NPD can help grow the chutney and pickles sector.”